the task
This project was an amazing opportunity to blend my passions for music and design! When the local band Brass Mash needed a website redesign, I was thrilled to contribute. I began by assessing their existing site and pinpointing areas for improvement.
Strengths
Eye-catching visuals on main page
Ability to view videos
Visually appealing “News” Gallery
Accessible contact form
Easy Navigation
Easy link to social media
Weaknesses
Some colors were difficult to read
Unnecessary white space
Lack of information
Narrow formatting
Subtle call to action
Audience
SLO County Demographics
Population: 283,159
49.5% Female
60.7% Between the age of 18 and 64
College Students
SLO County Residents
Middle-Aged Adults
Customer Segments
Current Branding
Logo
Colors
I went through the current website screen by screen and identified what could be improved. What is confusing for users? What design elements are difficult to read/view?
This is a link to the final prototype presented to the band leader and site owner. He was thrilled with the design and felt it aligned well with their vision and brand identity.
Click here to view the current site!
When implementing the changes, an issue I immediately ran into was the Squarespace template was restrictive and difficult to work with. To resolve this issue, I needed to create a whole new site with a different template that allowed for flexibility.